Global Privacy Policy

THIS POLICY DOESN'T APPLY TO THE UK & EU USERS. PLEASE NAVIGATE TO FOOTER AND CHOOSE TERMS & CONDITIONS FOR UK/EU USERS IF YOU ARE BASED IN ONE OF THOSE REGIONS.

ReverseLookup ("we," "us," "our," or the "Company") is committed to protecting your privacy. This Privacy Policy describes the information processing practices of ReverseLookup on the ReverseLookup.com website and all its subdomains (collectively, the "Site"). This Privacy Policy is only applicable to the Site and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that may differ materially from this Privacy Policy. This Privacy Policy also describes our practices regarding limited retention of certain outputs and logs (including, where enabled, a “Reports History” / “Cached Reports” feature that allows users to re-open prior results), as further described below.

We use third-party artificial intelligence providers to power certain features, such as AI Chat. When you use these features, your input is sent to that provider so a response can be generated.

We do not use your Personal Information — including uploaded images, search queries, report data, or AI Chat conversations — to train, develop, or improve any artificial intelligence or large language model. We also do not permit our AI providers to do so. We contract with these providers on terms that prohibit training on our data and that apply zero data retention, meaning your input is not stored by the provider once your request has been answered.

Any AI or machine learning technology used within our Services is limited to performing the specific search, matching, or response function you requested.

Service providers that host, store, or help deliver the Services (including, where enabled, storage of Cached Reports for your account), process payments, provide analytics, provide customer support tools, and perform security/fraud monitoring.

Third-party data suppliers and licensors that provide licensed data used to generate report outputs, and VIN partners such as ClearVin, in each case as necessary to provide the Services and subject to contractual restrictions and applicable law.

Cookies and web beacons are small text files that are stored on your computer when you visit certain web pages. ReverseLookup collects information through cookies and web beacons about your web browsing activities such as the address of the page you are visiting, the address of the referrer page you previously visited, the time you are viewing the page, your browsing environment, and your display settings.

You can control our use of cookies using the cookie consent tool we provide on our Site, by adjusting your browser settings, or by contacting us as set forth in "Contact Information" below. For more detailed information about how we use these technologies and how to manage them, please refer to our separate Cookie Policy [link to Cookie Policy].

Reverse image search: when you upload a photo, a cropped copy is transmitted to our image search provider, FaceCheck.ID (operated by Tech Solutions), solely to locate visually similar publicly available images. We do not receive or store biometric templates from this provider. Uploaded images and processing files are deleted within 7 days.

We may share your Personal Information with advertisers and other third parties who may use it for advertising purposes, including to serve targeted advertising on unaffiliated third-party sites. These companies may use cookies, pixels, or other technologies to collect information about your browsing activities over time and across different websites.

We may share your Personal Information with third-party advertising partners, including Google and Meta (Facebook), who may use cookies, pixels, or similar technologies to serve targeted advertising. For a full list of these partners and the specific cookies used, see our Cookie Policy.

To opt out of these types of ads, please visit the Network Advertising Initiative (NAI) for information about how to opt-out of interest-based advertising by their members. See http://www.networkadvertising.org/choices/ for general information about the NAI and http://www.networkadvertising.org/managing/opt_out.asp for the opt-out page. You may also visit http://www.aboutads.info/choices/ to learn about interest-based advertising and how to opt-out from online behavioral ads served by some or all participating companies.

To unsubscribe from receiving email messages from us, from our affiliates, or from other third parties, click on the "Unsubscribe" link contained in each email.

ReverseLookup may conduct or co-sponsor contests, sweepstakes, or other offerings. In such circumstances, the Personal Information we obtain from you may be disclosed to our co-sponsor, who will be identified at the point where you submit your information.

We may publish testimonials provided by our customers on our Site in addition to other endorsements. If you provide a testimonial, we may publish it on our Site using your first name and last initial.

We use tracking pixels (web beacons) and unique tracked links in the emails we send to understand engagement — for example, whether and when an email was opened, your approximate location (derived from your IP address), and which links you clicked. We use this to measure and improve our communications. This tracking is provided through our email service provider, Customer.io.

You can opt out at any time by clicking the "Manage Tracking Preferences" link in the footer of our emails. You can also limit open tracking by disabling automatic image loading in your email client (this does not prevent link-click tracking). Opting out of tracking does not unsubscribe you from our emails; to stop receiving emails, use the "Unsubscribe" link described in Section 7.1.

In addition to the rights you have with respect to your Personal Information described above, you also have rights with respect to Publicly Available Information that may be obtained through our Site. If you would like to download the Publicly Available Information that we have retained about you, or suppress your information from appearing in others' searches, you may do so at https://reverselookup.com/help/do-not-sell-my-personal-info.

ReverseLookup uses reasonable security measures to protect against the loss, misuse, and alteration of the information under our control. However, no system is 100% secure, and we do not accept liability for any unauthorized disclosure of your information.

The Site is not directed to children under 16, and we do not knowingly collect Personal Information from children under 16. If we become aware that a child under 16 has provided us with Personal Information, we will delete any Personal Information we have collected, unless we have a legal obligation to keep it, and terminate the child's account if applicable. If you believe we might have any information from or about a child under 16, please contact us.

Users located in Brazil should also see Section 13.9 for additional information regarding children and adolescents under the LGPD.

Our services are hosted and operated in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer and processing of your information in the United States.

Users located in Brazil should also see Section 13.7 regarding international transfers of personal data under the LGPD.

This platform is not a consumer reporting agency as defined by the Fair Credit Reporting Act, and the information provided herein may not be used as a "consumer report" as defined by the FCRA. This information may not be used for any FCRA-regulated purpose, including but not limited to determining a consumer's eligibility for credit, insurance, employment, housing, or any other purpose regulated by the FCRA. Use of this information for any such purpose is strictly prohibited.

This Section applies to individuals located in the Federative Republic of Brazil (“Brazilian Users”) and supplements, but does not replace, the other provisions of this Privacy Policy. It is intended to address the requirements of Brazil’s General Data Protection Law (Lei Geral de Proteção de Dados Pessoais — LGPD, Law No. 13,709/2018), as amended. Where a conflict exists between this Section and any other part of this Privacy Policy with respect to a Brazilian User, this Section controls.

This Section applies to the processing of personal data of data subjects (titulares) who are located in Brazil, regardless of their nationality, where such processing:

For purposes of the LGPD, ReverseLookup acts as the Data controller with respect to Personal Information described in Section 2 above, and as an Data processor where it processes personal data solely on behalf of, and under the instructions of, a business client. Our sub-processors and Service Providers listed in Sections 3 and 5 act as Data processors on our behalf under written contracts consistent with LGPD requirements.

We process the personal data of Brazilian Users only where we can rely on one of the legal bases recognized under Article 7 (and, where applicable, Article 11 for sensitive personal data) of the LGPD, including:

Where our processing relies on consent, you may withdraw that consent at any time, free of charge, using the contact details in Section 13.4 or 13.5 below, without affecting the lawfulness of processing carried out prior to withdrawal.

Under Article 18 of the LGPD, and subject to applicable exceptions, Brazilian Users have the right to:

To exercise any of these rights, please contact our Data Protection Officer using the details in Section 13.4 below. We will respond in accordance with Section 13.10.

In accordance with Article 41 of the LGPD, ReverseLookup has designated the following Data Protection Officer to receive communications from data subjects and the ANPD, provide clarifications, and adopt measures for the protection of personal data:

Brazilian Users may raise complaints or concerns about the processing of their personal data, or about this Privacy Policy generally, through our dedicated Grievance channel:

We will acknowledge and address complaints submitted through this channel in accordance with the response timeframes described in Section 13.10.

If you are not satisfied with our response, or if you believe your rights under the LGPD have not been adequately addressed, you have the right to lodge a complaint directly with Brazil’s National Data Protection Authority (Autoridade Nacional de Proteção de Dados — “ANPD”), the government authority responsible for enforcing the LGPD, at https://www.gov.br/anpd. This right is in addition to, and does not require you to first exhaust, the internal channels described in Sections 13.4 and 13.5.

As described in Section 11, ReverseLookup’s Services are hosted and operated in the United States, and personal data of Brazilian Users may be transferred outside of Brazil for processing. Any such international transfer is carried out in accordance with Article 33 of the LGPD, relying on one or more of the following mechanisms, as applicable: (i) your specific and informed consent to the transfer; (ii) standard contractual clauses or other contractual instruments approved by the ANPD; (iii) global corporate rules; or (iv) another legal basis for international transfer recognized under the LGPD and applicable ANPD regulations.

In the event of a security incident that may create relevant risk or harm to Brazilian Users, ReverseLookup will notify the ANPD and affected data subjects within three business days, as required by Article 48 of the LGPD, and will describe the nature of the affected data, the information used to safeguard the data, the risks related to the incident, and the measures adopted or to be adopted to mitigate the effects of the incident.

The LGPD defines a “child” as a person up to 12 (twelve) years of age and an “adolescent” as a person between 12 and 18 years of age. Consistent with Article 14 of the LGPD, we do not knowingly collect personal data from children without the specific and prominent consent of at least one parent or legal guardian, and we process any personal data of adolescents in their best interest, consistent with Section 10 of this Policy and applicable law. If you believe we may have collected personal data from a child or adolescent in Brazil without appropriate consent, please contact our DPO using the details in Section 13.4.

Requests to exercise the rights described in Section 13.3 may be submitted free of charge. We will provide a simplified, immediate response confirming receipt of your request where feasible, and a complete response within fifteen (15) days from the date of the request, or such other period as may be established by ANPD regulations. We may request information reasonably necessary to verify your identity before responding to your request.

Cached Reports (Reports History) Retention: If the Reports History / Cached Reports feature is enabled and you use it, we retain Cached Reports for up to one hundred twenty (120) days (unless a different period is disclosed at the point of use) and then delete them from our active systems within a commercially reasonable timeframe, subject to limited exceptions for security, fraud prevention, backups, and legal compliance. If the reverse image lookup feature is enabled and you use it, we retain uploaded images together with related temporary processing files and report-cache assets generated to perform the requested search for up to seven (7) days and then delete them from our active systems within a commercially reasonable timeframe, subject to the same limited exceptions.

ReverseLookup may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make significant changes to the Privacy Policy, we will notify you by posting a prominent notice on the ReverseLookup.com website and/or sending you an email notification. We encourage you to review this Privacy Policy periodically.

Email: [email protected]

Mailing address: 2093 Philadelphia Pike #7776, Claymont, DE 19703, USA

Brazilian Users should contact our Data Protection Officer (Encarregado de Proteção de Dados) or our Ouvidoria channel using the details provided in Section 13.4 and Section 13.5, respectively.

For privacy-related complaints or concerns, you may contact our designated contact at [email protected].

This Section applies if you are a resident of a U.S. state that has enacted a comprehensive consumer privacy law. The rights available to you, and the way we are required to describe our practices, depend on the state in which you reside. Nevada residents should also see Section 19. Where a state law does not apply to us, or where an exemption applies, we may still choose to honor your request but are not required to do so.

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), provides California residents with specific rights regarding their personal information, including the right to access or delete certain types of data and the right to direct us not to sell or share their personal information. Under the CCPA, businesses that process these requests must publish information about them.

Certain of our advertising practices may qualify as a “sale” or a “share” under the CCPA, and as “targeted advertising” under the laws of other states (collectively, “personalized advertising”). Section 18.8 describes the categories of personal information we disclose for cross-context behavioral advertising and the categories of recipients.

California residents are entitled to ask us for a notice that identifies the categories of Personal Information that we disclose to our affiliates and/or third parties for marketing purposes, and provides contact information for such affiliates and/or third parties. If you are a California resident and would like this information, please submit a written request to us using the contact information below.

The following states have enacted comprehensive consumer privacy laws that may grant you rights over your personal data. Whether a particular law applies to us depends on thresholds set by that law, and each law contains its own exemptions:

We will not discriminate against you, in terms of price or services that we offer, if you exercise any of the rights listed above.

You may submit requests through our designated request forms or by emailing [email protected]. To opt out of the sale or sharing of your personal information, or of targeted advertising, you may also use the controls in our cookie banner, your browser controls, or the link at https://reverselookup.com/help/do-not-sell-my-personal-info. We will respond to verifiable consumer requests within the timeframe required by applicable law.

Requests to exercise these rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and as permitted by applicable law. Your exercise of these rights is subject to certain exemptions to safeguard the public interest (for example, the prevention or detection of crime) and our interests (for example, the maintenance of legal privilege). Where required by applicable law, we will notify you if we reject your request and of the reasons we are unable to honor it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Requests to Opt-Out of the sale or sharing of your personal information do not require identity verification. We will honor a request to opt-out if it reasonably indicates your intent to do so.

We are required by law to take reasonable steps to verify your identity prior to responding to your request. If we are unable to process your request via you authenticating yourself on the Site, we may verify your request by asking for information sufficient to confirm your identity, such as your name, email address, and phone number.

If you are a resident of Colorado, Connecticut, Delaware, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, or Virginia, you have the right to appeal a request we deny when we have verified your identity and still decline to honor your request. The process for that appeal will be sent to you separately if your request is denied. Iowa and Utah law does not provide an appeal right.

Depending on where you live, you may have the right to use an authorized agent on your behalf to exercise a privacy right discussed above. If you are an authorized agent acting on behalf of a user to communicate with us or to exercise a privacy right discussed above, you must be able to demonstrate that you have the requisite authorization to act on behalf of the user. If you are an authorized agent trying to exercise rights on behalf of a ReverseLookup user, then you can make a request on the user's behalf by contacting us as set forth below in the “Contact Information” section. Such requests must include a written authorization from the consumer that includes the consumer's full name, address, telephone number and valid email address used by the consumer to interact with ReverseLookup that is signed by the consumer and clearly bestows upon the agent the proper authority. Alternatively, an acting agent can provide a valid power of attorney signed by the consumer on the agent's behalf and a valid email address used by the consumer to interact with ReverseLookup. In addition, for a request under the Right to Know, Right to Delete, or Right to Correct, the email address of the consumer will be used to separately verify the agent's authority directly with the consumer.

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Additionally, some browsers or plug-ins use a “Global Privacy Control” (“GPC”), which you can learn more about at https://globalprivacycontrol.org/. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers. However, if our site detects a GPC signal from your device, we will interpret it as either a Do Not Sell request or a request to limit the sale or sharing of personal information for targeted advertising depending on the law applicable to your jurisdiction.

We share the following categories of personal information for cross-context behavioural advertising: identifiers (such as IP address, device identifiers and cookie IDs) and internet or network activity (such as pages viewed on our Site). We disclose these categories to advertising networks, social media platforms and analytics providers.

If you submit a verified request to delete or suppress personal information, we will process it in accordance with applicable law. This may include suppressing future display of certain identifiers within the Services and, where technically feasible and/or required by law, deleting, de-identifying, or restricting access to Cached Reports that contain the relevant identifiers. We cannot control or remove information at third-party sources, and previously generated report outputs may not be retroactively editable, though Cached Reports expire and are deleted under our retention practices described above.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to us at [email protected]. We will endeavor to respond to your verified request within 60 days of receipt. If we need more time (up to 30 days), we will inform you of the reason and extension period in writing.

We do not currently respond to "Do Not Track" signals from web browsers.

The Site contains links to websites not operated by ReverseLookup. We are not responsible for the privacy practices or the content of such websites. We encourage you to review the privacy policies of any third-party sites you visit.

We do not use automated decision-making or profiling that has legal or similarly significant effects on you. If we introduce such practices in the future, we will provide you with information about the logic involved and the significance and consequences of such processing.

If you need this Privacy Policy in an alternative format, please contact us using the information provided in the "Contact Us" section.

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.